An alt-pop duo from Reno, Nevada, AFTRPRTY is a band that I managed, while also focusing on branding & marketing during 2024. I worked alongside the founders of the band, Clayton Posey and Gabe Legrange to bring AFTRPRTY's vision to life. This included formulating digital marketing tactics, designing merch and flyers, selling merch, managing sound checks and more.
AFTRPRTY Tailgate Show at the University of Nevada, Reno
I designed the poster (left) above for the first ever concert at the UNR student tailgate. This fresh and exciting show was formulated to reach AFTRPRTY's audience, the college aged demographic, in a direct yet strategic way.
The image to the right is a handbill dispersed around the tailgate with the QR code leading to a landing page with AFTRPRTY's social media and music.
Photos from the AFTRPRTY Tailgate Show
Following the event (and the two shows prior in the week), the band increased their Instagram following by over 100 new followers. The QR code tactic garnered 71 scans from attendees of the show.
The event also garnered local media coverage seen below.
AFTRPRTY Merch
Graphic promoting "Missing You"
AFTRPRTY logo designed by me
AFTRPRTY EPK
Click below to view the AFTRPRTY EPK I put together for the band for press and booking purposes.
Check out AFTRPRTY's music here!